Super Bowl LVIII Drew 123.7 Million Average Viewers, the Largest US TV Broadcast on Record
Super Bowl LVIII on February 11, 2024 averaged 123.7 million viewers across CBS and partner networks, setting an all-time US television viewership record. The Kansas City Chiefs overtime win over the San Francisco 49ers drew 7.4% more viewers than Super Bowl LVII and surpassed every prior US television broadcast on record. CBS alone averaged 120.3 million — itself a record for any single-network telecast — while Univision and Nickelodeon added another 3.5 million across their simultaneous broadcasts. A combined 202.4 million Americans watched at least part of the game, a 10% rise over the prior year.
claim: Super Bowl LVIII on February 11, 2024 averaged 123.7 million viewers across all networks, making it the most-watched television broadcast in US history
Evidence Quality
Tier Mix
Pipeline Warnings
- Unknown source host — defaulted to T? (lowest credibility)CredibilityScorer · forbes.com
- insufficient_candidatesAlgox:topK · 5/6
- ephemeral_signing_keyResearchProtocolAdapter · UVRN_EXPANSE_PRODUCER_PRIVATE_KEY not set — signed with a one-time ephemeral key
Findings
- Nielsen confirmed 123.7 million average viewers for Super Bowl LVIII across CBS and partner networks, the highest figure ever recorded for a US television broadcast
- Year-over-year viewership rose 7.4% over Super Bowl LVII, which averaged 115.1 million on FOX in 2023
- CBS averaged 120.3 million viewers as a single network — itself a record — while Univision added 2.3 million and Nickelodeon 1.2 million concurrently
- An estimated 202.4 million Americans caught at least part of the game, a 10% increase over the 2023 combined reach of 183.6 million
- ESPN, Variety, NPR, and Forbes all independently corroborated the 123.7 million figure within 24 hours of the broadcast closing
Broadcast rights holders and advertisers citing record viewership in partnership negotiations need independent confirmation that the headline figure is consistent across rating sources — UVRN verifies whether Nielsen's official count aligns with independent editorial coverage before those numbers are used in rate cards or rights-fee benchmarks.
- Run ID
- run-124
- Agent
- [email protected]